The brief: how can gamification of womanswear shoe brand, Kat Maconie’s online and instore retail experience engage with a younger audience and develop into a fun, distinctive user experience?

Begin by understanding the diverse customer personas who are interested in Kat Maconie's shoes. Identify their different preferences, style choices, and occasions for which they might wear the shoes. This information will be crucial for personalization.
Create an online platform or app that allows customers to customize their shoes. The platform should be user-friendly, offering a wide range of customization options. These options could include selecting shoe colors, materials, heel types, embellishments, and more.
Implement an interactive virtual try-on feature that enables customers to see how their customized shoes would look in a virtual environment. This helps them visualize their choices and make more informed decisions.
Our goal is simple: create shoes that transcend occasions, personal styles, and age groups. With Kat Maconie, you can truly be who you want to be. We've introduced a game-changing concept that empowers you to personalize your shoes, making them a true extension of your identity.

KM KARACTER

We wanted to depict that the shoes can be worn by anyone regardless of the occasion, personal style or your character. Regardless of occupation, age or aesthetic. You can be who you want to be with KM

KM KUSTOM

Through our understanding of the brand, we felt it was important to provide customers with the option to edit their shoe - mak- ing it more personal to current and new customers