IBEYI 360 MUSIC CAMPAIGN
Art direction project
In this project, the task was creating a comprehensive 360-degree visual campaign for the musical duo Ibeyi. The central concept we developed was about inner healing and self-acceptance, exploring the impact of backgrounds, social interactions, and life experiences on the subconscious mind.
The campaign aimed to spark a journey of recognizing and accepting one's true self by delving into the subconscious. This overarching theme was to be communicated effectively across multiple media platforms as an authentic and immersive experience for Ibeyi's fans.
The video project is divided into three distinct parts: "The Building," "The Subconscious," and "The Release." Each part explores a different aspect of the theme of inner healing and self-acceptance.
The campaign aimed to spark a journey of recognizing and accepting one's true self by delving into the subconscious. This overarching theme was to be communicated effectively across multiple media platforms as an authentic and immersive experience for Ibeyi's fans.
The video project is divided into three distinct parts: "The Building," "The Subconscious," and "The Release." Each part explores a different aspect of the theme of inner healing and self-acceptance.
MERCHANDISE
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